Exeter Website Design Case Study | How We Built Hembury Contracting

Professional Exeter Website Design That Delivers Results

When Hembury Contracting needed a website that could dominate local search results for handyman services across Exeter and Devon, they turned to Pink Frog Studio, a leading Exeter website design agency specializing in high-performance, SEO-optimized websites for local trade businesses.

The brief was ambitious: create a website capable of generating 40,000+ unique pages - one for every combination of service and location - while maintaining lightning-fast performance and a user experience that converts visitors into customers.

The Challenge

Hembury Contracting offers over 2,400 different services - from tap repairs to Christmas light installation - across 20+ locations in Devon. The goal was to rank for every possible local search term.

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Scale

2,400+ services × 20+ locations = 40,000+ unique pages needed

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Target Audience

Elderly customers, single parents, busy professionals - people who need help, not hassle

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Mobile First

80%+ of local searches happen on mobile - speed and usability were critical

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Local SEO

Rank for long-tail keywords like "tap repair Crediton" and "flatpack assembly Exmouth"

The Solution

We built a cutting-edge website using the latest web technologies - the same stack used by Netflix, Airbnb, and Uber.

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Lightning Fast Performance

Built with Next.js 16 and optimized for Core Web Vitals, achieving 90+ PageSpeed scores on mobile and desktop.

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SEO-First Architecture

Dynamic routing generates unique, SEO-optimized pages for every service/location combination with proper metadata.

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Smart Service Search

Real-time search across 2,400+ services helps visitors find exactly what they need in seconds.

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Quote Request System

Detailed quote forms capture job requirements, urgency, and location - converting visitors into leads.

Want a Website Like This For Your Business?

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Frequently Asked Questions

Why do tradespeople need a professional website?▼

In 2025, over 80% of customers search online before choosing a tradesperson. A professional website builds trust, showcases your work, and generates leads 24/7. For local services like handymen, it's essential to rank for local searches that bring high-value customers.

How can a website generate 40,000+ pages?▼

Using dynamic routing and a database-driven approach, we can generate unique, SEO-optimized pages for every combination of service and location. For Hembury Contracting, that means pages like "Tap Repair in Exeter", "Flatpack Assembly in Exmouth", and thousands more - all targeting specific local searches.

Can you build websites for other tradespeople?▼

Absolutely. We specialise in websites for trade businesses across Devon and the South West. Whether you're a plumber, electrician, handyman, or specialist, we understand how to showcase your credentials, build trust, and convert visitors into enquiries.

How much does a trade business website cost?▼

Trade websites typically range from £1,500-£5,000 depending on features. Hembury Contracting's site includes advanced features like a service search system, quote request forms, and 40,000+ dynamically generated pages. We provide transparent quotes with no hidden fees.

Exeter Website DesignCase Study