Why I Don't Upsell (And Why It Matters)

Some tradespeople arrive for one job and leave with a list of 'essential' extras. Here's why I don't do that - and why it builds better business.

Sam Hembury25 November 20255 min read
Hembury Contracting
👷Behind the Scenes

Why I Don't Upsell (And Why It Matters)

You've probably experienced it. Someone comes to fix the tap and suddenly you "need" new bathroom fixtures, there's "essential" work on the boiler, and that cupboard door "really should be replaced."

I don't do this. Here's why.

What Upselling Looks Like

The Pattern

  1. You call for one thing
  2. Tradesperson arrives
  3. Original work done (or started)
  4. "While I'm here, you really should..."
  5. List of additional work presented
  6. Pressure to agree on the spot
  7. Bill is 3x what you expected

Common Upsell Tactics

"This is dangerous" Making normal wear sound urgent.

"While I'm here" Adding work under time pressure.

"I've seen this go wrong" Vague fear-based selling.

"It'll cost more if you wait" Creating false urgency.

"Everyone gets this done" Social proof pressure.


Why I Don't Do It

It's Short-Term Thinking

Upsell approach:

  • Bigger bill today
  • Customer feels taken advantage of
  • They don't call back
  • They warn their friends
  • Need constant new customers

My approach:

  • Fair bill today
  • Customer feels respected
  • They call back
  • They recommend me
  • Repeat business builds

The Maths Works Out

Upseller:

  • Gets £300 from one customer
  • Never sees them again
  • Needs to find 50 new customers a year

Non-upseller:

  • Gets £100 from one customer
  • Gets £100 from them again
  • Gets £100 from their friend
  • Gets £100 from their neighbour
  • Same money, better relationships

It's Just Honest

If something genuinely needs doing, I'll mention it. But:

  • I'll explain why (properly)
  • I won't pressure you
  • I'll let you think about it
  • I'll still do just the original job happily

What I Actually Do

Mention Things That Matter

If I see something genuinely concerning:

  • A trip hazard
  • A potential leak
  • An actual safety issue

I'll point it out. Once. Briefly. And move on.

Don't Mention Minor Things

If I see something that's:

  • Cosmetic only
  • Not urgent
  • Just "could be improved"

I leave it alone unless you ask.

Answer Questions Honestly

If you ask "should I get X done?":

  • If yes: I'll say yes and why
  • If no: I'll say no
  • If it's optional: I'll say "up to you"

No one should need a psychology degree to interpret tradesperson answers.


How to Spot Upselling

Red Flags

Pressure language:

  • "You really need to..."
  • "I can't leave without..."
  • "This could happen any day..."

Vague risks:

  • "I've seen this go wrong"
  • "You don't want to know what happens if..."
  • No specific explanation

On-the-spot demands:

  • "I need to know now"
  • "I've got the materials in the van"
  • "Won't be in the area again for months"

Suddenly finding problems:

  • Multiple issues discovered during simple job
  • Problems only the tradesperson can see
  • No evidence shown

Good Signs

Calm explanation:

  • "This isn't urgent, but something to think about"
  • "Here's what I noticed - call me if you want to discuss"
  • "This is fine for now"

Evidence:

  • Shows you the problem
  • Explains what they're seeing
  • Lets you make the decision

No pressure:

  • Happy to just do original job
  • Doesn't seem disappointed
  • Treats you like an adult

What If Something IS Needed?

How I Handle Genuine Issues

I explain clearly:

  • What the issue is
  • Why it matters
  • What the options are
  • What urgency level (actually)

I give you space:

  • "Think about it"
  • "Let me know when you're ready"
  • "Get another opinion if you want"

I don't leverage the moment:

  • I'm not going to pretend I won't be available later
  • I'm not going to add pressure
  • Your decision is your decision

Example

Scene: I come to hang a picture. Notice the bathroom tap is dripping.

Bad response: "That tap needs replacing immediately - while I'm here I can do it for £150. If you wait, it'll cause water damage and cost thousands."

My response: "I noticed your bathroom tap's dripping. Not urgent, but if you want it looked at sometime, let me know."

Then I hang the picture and leave.


The Trust Equation

Why This Matters to You

When I don't push unnecessary work:

  • You can trust my recommendations
  • When I say something matters, it actually does
  • You're not on guard during every visit
  • You call when you actually need something

Why This Matters to Me

When I don't push unnecessary work:

  • You tell your friends about me
  • You call me again
  • I don't feel like a salesperson
  • I actually enjoy the work

The Long Game

What I'm Building

Not a transaction. A relationship.

When you move house, I want you to recommend me to the buyer. When your friend needs work, I want your name on their lips. When you have a problem in 5 years, I want you to call me first.

That doesn't happen by squeezing maximum money from every visit. It happens by being fair, honest, and worth calling back.


Looking for honest handyman work? I quote what's needed, do what's agreed, and don't create problems to solve them. Call 01392 964094 or get a quote.

SH

Sam Hembury

Sam is the founder of Hembury Contracting, providing professional handyman services across Exeter and Devon. With years of experience in property maintenance, he shares practical tips to help homeowners tackle common tasks.

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